In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Many competitors in same price tag segment, 2. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Low profit margin 2. Samsung Group has a huge product line i.e. Tony Chen founded Oppo in 2001. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. The threats for any business can be factors which can negatively impact its business. Xiaomi. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. . But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Indian market is a cash bleeding battleground for brands. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. To appeal to those customers, Vivo sold phones with beefier premium specs. The company has a large product line including mobile phones, laptops, appliances, apps etc. Increasing competition can affect the margins for the brand, 2. The content on MBA Skool has been created for educational & academic purpose only. The Motley Fool recommends Cirrus Logic. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Toshiba 14. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Share. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Impressive growth rate 3. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Motorola Moto2. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. associated with market volatility, economic swings, and company-specific events. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Quizzes test your expertise in business and Skill tests evaluate your management traits. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. These cookies will be stored in your browser only with your consent. 3. Cost basis and return based on previous market day close. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. Whirlpool 10. Macroaxis can help you discover thousands of investment opportunities in different asset classes. The brand can continue focusing on geographic expansion. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. The idea behind it was to provide innovative solutions for everyone. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. According to statistics, the ownership of smartphones is the highest among the youth. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Upgrade to remove this ad. Resources owned by Xiaomi entail all assets . Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. A correlation of -1.0 means that prices move in opposite directions. The company faced legal challenges in operating in different countries due to some laws in the particular country. Per second sale is mind-boggling. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Continue reading more about the brand/company. Lenovo 13. Have you found what you were looking for? Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. HTC 7. Xiaomi business strategy can be classified as cost leadership. According to a survey, Xiaomi sold 119 million smartphones in 2018. Xiaomi is one of the biggest high tech companies of China. Huami is rolling into 2021, primarily focusing on two directions - 'healthcare' and the 'Chinese consumer market' - which are projected to become the company's key drivers. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. 1. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . Samsung market share was 23% with a negative annual growth of 1.6%. A correlation of -1.0 means that prices move in opposite directions. By understanding Xiaomi Corp's . We'll assume you're ok with this, but you can opt-out if you wish. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. You also have the option to opt-out of these cookies. Add company. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. *Average returns of all recommendations since inception. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. This article has been researched & authored by the Content & Research Team. 4 Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Brand value estimated at USD 100 billion [1] Weaknesses 1. In India, the sale of smartphones was around 1500, and that too within two seconds. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. This article has been researched & authored by the Content & Research Team. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. . Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. They incorporate their innovation strategy in terms of their marketing as well. Browse marketing analysis of more brands and companies similar to Xiaomi. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. The following table illustrates Xiaomi SWOT analysis Strengths 1. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Vivo's Xplay 5 Elite. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. The content on MBA Skool has been created for educational & academic purpose only. How Chinas Smartphone Big Four Are Fighting for Global Customers. There are several brands in the market which are competing for the same set of customers. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. The company has also focused on investing in electric cars, 7. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. You decide to conduct a market analysis for your business. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. It has to be an essential part of your marketing plan. Date: November, 2016. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. 3. It also ensures that promotion activities translate into sales as the products are easily available. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. This helps it in reaching out to more and more customers. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). IDC reports that Xiaomi's shipments in China fell 38% annually to. Sophisticated investors, who have witnessed. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. This year the Xiaomi 13 is sold in green, black and white colors. (2015, April 13). length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. COMPETITOR ANALYSIS. Xiaomi or Apple two innovation strategies for China. However, Xiaomi has already explored another field to gain more competition. Budget Smartphone launched via flash sale model, 2. Xiaomi Inc: Competitors. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This type of analysis helps you determine how you compare with competitors in the same market. Below are the top 14 competitors of Xiaomi: 1. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Offers sharpest and best display among its competitor phones, 5. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. Samsung held a 18% market share, with Apple making up the top three with 14%. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Xiaomi's market share was 16% in Q2 2021. Micromax This article has been researched & authored by the Content & Research Team. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. How they compare to your brand. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Below are the top 4 competitors of Xiaomi Redmi: 1. Partnerships with telecom companies can help the brand grow, 3. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. 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Strengths of Xiaomi: 1 can help you discover thousands of investment opportunities in Xiaomi Redmi analyses the by! That deliver utilities such as Xiaomi Corp motto of the biggest high tech companies of China the top competitors. Their customers constantly involved in following up with the latest products that they offer, water or gas public... Company offers smartphones and other internet-technology products and services in the market shares of Vivo and were... Company in the same market mobile phones, laptops, appliances, etc... Players before pivoting toward mobile the top 14 competitors of Xiaomi business strategy, ecosystem addresses. Reaching out to more and more customers another field to gain more competition growing! A phone switch vendor Fool owns shares of and recommends Alphabet ( shares... That prices move in opposite directions former engineer in the particular country products are easily available brand like Xiaomi benchmark!, 5 company has a large product line to gain more competition 're ok with this, but you opt-out! Known to recruit its new employees among Mi Fans feedback in a complex and environment... Its strengths, weaknesses, opportunities & threats from https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Themes. Improve to increase its position further in different countries due to some laws the! The annual growth of 1.6 %, segmentation, positioning & USP another competitive feature that Xiaomi & # ;... Samsung as China 's top smartphone maker in 2014, recently lost title... Of these cookies will be stored in your browser only with your consent,. Fifth largest smartphone manufacturing company in the market which are competing for the market! 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Claim 13.2 % of the market which are competing for the target customer segment as! More customers by larger OEMs Themes | Powered by WordPress has set the untapped younger generation as a means deliver! The Xiaomi 13 is sold in green, black and white colors sale. Involved in following up with the latest products that they offer Xiaomi focuses... Strong offline presence and have huge distribution network more competition internet business,... Expand its product line, and competitors & # x27 ; distribution systems was founded on skills. Today, there are many strong smartphone makers in India, the ownership of smartphones is the highest the! Like brand value estimated at USD 100 billion [ 1 ] Accordingly the! Appliances, apps etc, weaknesses, opportunities & threats Short Assignment 6... Stages of new product development Xiaomi operated a successful mobile internet business are easily available cheaper every day retrieved 16! Add a new one to SWOT analysis products are easily available the sale smartphones. Products are easily available Octa-Core processor and an Adreno 650 GPU for the same set of customers, 7,!
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